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Retail Trade Continued to Slow in June, Annual Growth Fell to 0.4%

Service activities recorded a monthly decline of 0.3 percent in May, while annual growth stood at 5.8 percent, announced the Croatian Bureau of Statistics (DZS) and Financije.hr.

Foto: Wikipedia (Uslužne djelatnosti)
Summary
  • Retail trade in June 2026 grew only 0.4% year-on-year, slowing for the third consecutive month.
  • Food, beverages, and tobacco rose 2.9%, while fuel and lubricant turnover fell 12.9% annually.
  • Service activities in May fell 0.3% monthly but rose 5.8% annually, with a large jump in film production.
  • Weaker consumption could slow GDP in the second quarter, after 2.2% growth in the first.

Domestic retail trade spending in June 2026 grew by only 0.4 percent year-on-year, marking the third consecutive month of slowing growth, according to data from the Croatian Bureau of Statistics (DZS) reported on Thursday by Novi list, Forbes Hrvatska, and HRT. Despite this, retail trade has recorded growth for 39 consecutive months, but the pace is declining: 3.3 percent in March, 2.0 percent in April, and 0.5 percent in May.

According to calendar-adjusted data, retail trade turnover in June increased by 1.5 percent in real terms compared to May 2026. On an annual basis, the largest growth was recorded in food, beverages, and tobacco products (2.9 percent), non-food products (excluding fuel) rose by 1.5 percent, while motor fuel and lubricant turnover fell by 12.9 percent. On a monthly basis, the situation was different: fuels rose by 3.3 percent, food by 2.5 percent, and non-food products by 2.9 percent.

Slowdown and GDP: a signal for the second quarter

In the first six months of 2026, calendar-adjusted retail trade turnover was 1.9 percent higher in real terms compared to the same period last year, Novi list reported. Consumption, as the largest component of gross domestic product (GDP), slowing for the third consecutive month could indicate further cooling of the economy. In the first quarter of 2026, GDP grew by 2.2 percent year-on-year, marking the 21st consecutive quarter of growth, but significantly slower than the previous quarter when growth was 3.6 percent.

Service activities: monthly decline despite annual growth

Data on service activities, published on Thursday by Financije.hr citing the DZS, show that in May 2026, total seasonally and calendar-adjusted turnover fell by 0.3 percent compared to April. The largest monthly decline was recorded in office administrative and support activities (11.7 percent), air transport (4.9 percent), and publishing activities (3.3 percent). On the other hand, the highest monthly increase was in water transport (14.4 percent), postal and courier activities (7.6 percent), and other professional, scientific, and technical activities (7.1 percent).

A comparison with the same month last year paints a brighter picture: total calendar-adjusted turnover grew by 5.8 percent. Leading the way were film, video, and television program production (28.4 percent), real estate activities (17.7 percent), and postal and courier activities (16.2 percent). Annual declines were recorded in management consultancy (9.8 percent), office administrative activities (7.3 percent), and architectural and engineering activities (6.2 percent).

In the first five months of 2026, calendar-adjusted turnover of service activities increased by 6.2 percent compared to the same period last year.

FAQ
How much did retail trade consumption increase in June 2026? +
On an annual basis, it rose 0.4 percent, and on a monthly basis 1.5 percent according to DZS calendar-adjusted data.
Is consumption growth declining? +
Yes, it has been slowing for three consecutive months: from 3.3% in March to 2.0% in April, 0.5% in May, and now 0.4% in June.
What do the data on service activities show? +
In May 2026, total service turnover fell 0.3% compared to April, but on an annual basis it rose 5.8%. In the first five months, growth was 6.2%.
How does the slowdown in consumption affect GDP? +
Consumption is the largest component of GDP, so continued slowing could mean slower economic growth in the second quarter. In the first quarter, GDP already slowed to 2.2% from 3.6% in the previous quarter.

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