HTZ: The Big Comeback of Czech and Hungarian Tourists to Croatia!
The Czech market stands out with a 12 percent increase in arrivals in July, while Italians return after years of stagnation.
The Czech market stands out with a 12 percent increase in arrivals in July, while Italians return after years of stagnation.
The Croatian National Tourist Board (HTZ) released today, August 4, 2026, initial data indicating a strong recovery in tourist traffic from three key source markets. According to information from the eVisitor system, the Czech Republic, Hungary, and Italy are recording significant growth in arrivals and overnight stays compared to last year.
The biggest surprise comes from the Czech market, which had been declining in previous years. During July 2026, the number of Czech guest arrivals increased by 12 percent compared to the same month last year, while overnight stays rose by seven percent. Overall, from January to July 2026, arrivals and overnight stays from the Czech market increased by five percent.
Czech visitors spent the most nights in Istria, Split-Dalmatia, and Zadar counties. Looking at individual destinations, the highest number of stays was recorded in Umag, Poreč, and Medulin.
Positive trends also come from the Hungarian market. In July 2026, there was an eight percent increase in Hungarian tourist arrivals, while overnight stays rose by seven percent compared to last year. Looking at the period from the beginning of the year to the end of July, the number of arrivals and overnight stays from Hungary increased by seven percent.
In terms of regions, Hungarians most often chose Kvarner, Istria, and Zadar County.
HTZ particularly highlights the return of Italian guests after years of stagnation. In the first seven months of 2026, arrivals and overnight stays of Italian tourists increased by two percent compared to the same period last year. In July, their arrivals were up by one percent.
Further growth is expected in August, during the traditional Ferragosto period, when Italian guests make the most summer trips. Italians also favored Croatia during the pre-season, especially for short weekend trips to Istria and Kvarner.
