Ljubuški Tourist Hit: Overnight Stays Up 10 Percent, Guests from Over 60 Countries
Croatians, Poles, and Germans Lead Among Guests, While August Brings a Rich Program of Events from Wine Festivals to Jazz Concerts.
Croatians, Poles, and Germans Lead Among Guests, While August Brings a Rich Program of Events from Wine Festivals to Jazz Concerts.
The current course of the tourist season in Ljubuški is being assessed as very successful. According to the director of the Ljubuški City Tourist Board, Veronika Pinjuh, there has been a 10 percent increase in the number of overnight stays by domestic and foreign guests.
Ljubuški can boast an exceptionally diverse structure of visitors. Pinjuh told Fena that the city records overnight stays from guests from more than 60 countries worldwide. "In the city area, we record overnight stays from guests from over 60 countries, with the Republic of Croatia, Poland, and Germany leading in numbers," the director emphasized.
In addition to its rich cultural and historical heritage, the key magnet for tourists, especially during the summer months, is its natural beauty. "Kravica Waterfall particularly attracts tourists in the summer period, where they find refreshment during these days when temperatures are quite high," Pinjuh added.
The continuation of the season also brings a series of events that will enrich the city's offerings. The director announced several key events. Already on August 7, 2026, the "Taste Ljubuški Wines" event is scheduled, organized by the Ljubuški Winegrowers and Winemakers Association. Immediately after, on August 8 and 9, 2026, the Ljubuški Beer Fest follows.
August also brings the traditional Ljubuški Theater Fest with entertaining performances, and at the end of the month, the Jazz Fest takes place, organized by the Intro Association. This festival offers numerous music workshops and concerts, combining learning, playing, and socializing.
Pinjuh also highlighted the River Fest as an event that, with its educational and entertaining program, attracts an increasing number of visitors of all age groups year after year. "Until the end of the season and the end of the year, Ljubuški has a multitude of events where everyone can find something for themselves. We hope for favorable weather conditions and that the mentioned offerings will attract a larger number of visitors and encourage them to further explore everything Ljubuški and Bosnia and Herzegovina have to offer," concluded the director of the Tourist Board.