Makarska at Peak Season: Crowded Beaches, No Free Shade
The town beach in Makarska is packed with swimmers during the heatwave, sparking debates on social media about mass tourism on the Adriatic.
The town beach in Makarska is packed with swimmers during the heatwave, sparking debates on social media about mass tourism on the Adriatic.
Makarska was at the peak of the tourist season this weekend, August 2, 2026, and the scenes on the town beaches confirm it. During the heatwave, numerous tourists and local visitors sought refreshment in the sea, but finding a free spot for a towel became a real challenge.
As reported by 24sata, the town beach in Makarska is extremely crowded, and every patch of shade under the pine trees has long been occupied. Photos taken by Zvonimir Barišin show a sea of bathers of all generations, from families with children to older visitors cooling off in the shallows.
Klix.ba also reports that the terraces of cafes and restaurants along the shore were full, and many took advantage of the warm weather to sightsee, take photos, and soak up the unique atmosphere that Makarska offers in midsummer.
A recent video from the town beach in Makarska, which spread across social media, has reignited debates about mass tourism during the summer months. While some consider such scenes expected at the most popular Adriatic destinations during the peak season, others do not see this as an ideal way to vacation.
"I don't get this. Who can vacation like this? Maximum exhaustion," reads one comment from an anonymous user under the posted video, as reported by Klix.ba.
According to Klix.ba, many point out that such scenes are not unusual for Makarska, especially during the first half of August when the town records its highest number of visitors. The town beaches have been among the most visited on the Adriatic for years, and those seeking more peace can choose smaller coves and more remote beaches outside the immediate city center.
