In the heart of Istria, in Funtana, a world-class lifestyle concept has come to life, blending design, atmosphere, and premium experience, placing the Croatian coast on the elite map of branded beaches.
Branded beaches, long synonymous with luxury destinations like Saint-Tropez, Mykonos, and Dubai, have become a global lifestyle phenomenon. Premium brands are increasingly moving beyond traditional campaigns to create tangible spaces where visitors can fully immerse themselves in their world. Now, according to Tportal, this trend has, for the first time, taken root on the Croatian coast.
This is the result of a collaboration between the XYZ brand and D'OR Beach Club, which has transformed the club's VIP zone in Funtana into a unique branded oasis. The space is fully tailored to the brand's visual identity, offering guests an exclusive summer experience on the Istrian Riviera.
The branded beach opened on July 31, 2026, and will remain accessible to visitors until August 30, 2026. Every detail has been carefully designed to evoke the world of XYZ. Guests have access to six canopies, ten sets of premium loungers, and three large and two smaller Golden Shade umbrellas. An additional layer of service is provided by a dedicated waiter for this VIP zone, allowing visitors to spend the entire day enjoying top-tier comfort without ever leaving their summer oasis.
The experience goes beyond the space's design. Visitors are provided with branded towels and sunscreen, and a D'OR x XYZ Signature Cocktail has been created especially for this collaboration. This refreshing drink combines rum, coconut puree, lime, pineapple juice, and prosecco, perfectly rounding out the summer vibe.
The partnership between XYZ and D'OR Beach Club demonstrates how modern lifestyle is increasingly built through authentic experiences rather than products alone. Today's consumers seek destinations that combine aesthetics, quality service, and share-worthy atmosphere. The branded beach in Funtana thus becomes an example of how global trends can be successfully integrated into the local tourism scene, positioning Croatia on the map of premium lifestyle destinations.
This new summer destination, located at Bijela Uvala 12 in Funtana, will attract design, travel, fashion, and premium experience enthusiasts throughout August, offering them a touch of global glamour in the heart of Istria.
