Italian fashion brand Furla and Valamar transform Purobeach Poreč into an exclusive summer oasis featuring a new eyewear collection. Visitors can enjoy a blend of fashion, music, and Mediterranean lifestyle until September 30.
Fashion enthusiasts and those seeking sophisticated seaside getaways have a new destination to visit this summer. Italian brand Furla, in collaboration with Valamar, has brought a touch of global glamour to Poreč, transforming the renowned beach club Purobeach into an exclusive oasis branded with their name.
At the heart of this collaboration is the new Furla Eyewear collection, presented to visitors through a carefully crafted visual identity that permeates the entire space. From the pool area with branded loungers, towels, and cushions to a specially styled bar, every detail exudes the distinctive aesthetic of this Bologna-based brand.
Particular attention is drawn to the Furla Eyewear Lounge, a space entirely dedicated to the new eyewear collection. The lounge features a specially designed DJ booth and an attractive photo corner with elegant display elements and a mirrored surfboard, perfect for photos and trying on models. Visitors can not only browse but also try on their favorite styles and purchase them on the spot.
The Furla Eyewear collection is produced in collaboration with De Rigo, one of the world's leading manufacturers and license holders for this Furla segment. De Rigo is known for designs that blend Italian elegance with contemporary style, perfectly fitting the overall concept of this fashion takeover.
The pinnacle of the event will be an exclusive Furla event scheduled for September 3, 2026. This special occasion will bring together guests, media representatives, influencers, and friends of the brand for an evening dedicated to Italian glamour and the Mediterranean way of life. From sunset until midnight, attendees will enjoy cocktails, music, and a live DJ performance, celebrating fashion and summer in a unique setting.
Located within the Pical Resort, Purobeach Poreč is part of a globally recognized brand that brings its seaside relaxation philosophy to Croatia for the first time. The venue is already known for its distinctive Puro Music identity and unique M3 gastronomic concept, now further enriched with sophisticated fashion elements.
All interested visitors have the opportunity to experience this unique synergy of Italian design and carefree summer vibes until September 30, 2026, when this special edition of Purobeach Poreč comes to an end.
