Split-Dalmatia County welcomed 2.2 million guests in the first seven months. With stable numbers, the county is investing in new products like the Olive Cultural Route and targeted promotion on the German market.
The first seven months of 2026 brought a slight increase in tourist traffic to Split-Dalmatia County. According to data from the eVisitor system, there were 2.2 million arrivals and 9.9 million overnight stays in commercial accommodation, representing a one percent increase in both categories compared to the same period last year.
The largest number of overnight stays traditionally came from guests from Poland and Germany, followed by domestic tourists and visitors from Bosnia and Herzegovina, the Czech Republic, and the United Kingdom. Although the numbers confirm stable demand, the Split-Dalmatia County Tourist Board emphasizes that the modern market requires much more than the classic sun and sea offering.
Ivana Vladović, Director of the Split-Dalmatia County Tourist Board, pointed out that all relevant analyses show that guests are increasingly choosing authentic experiences, local gastronomy, sustainability, and quality service. She believes these are the greatest opportunities for further strengthening the destination's position.
"That is exactly why it has never been more important to invest in the development of recognizable tourism products that will set us apart from the ever-stronger Mediterranean competition. Central Dalmatia has exceptional potential for further growth precisely because of its diversity - from rich cultural heritage and Mediterranean cuisine to active holidays, top-notch events, the hospitality of our hosts, and an authentic way of life. At a time when travelers increasingly seek quality over quantity, these are our greatest advantages and an opportunity to further solidify our position as one of the most desirable destinations. I believe that by presenting our unique features, local stories, and the values we nurture, we can bring even closer the most valuable things we have - our way of life, our heritage, and our hospitality",
said Vladović.
One of the steps in this direction is participation in the international project ELEA Route - Olive Cultural Route. At the recent kick-off meeting in Heraklion, Crete, the Split-Dalmatia County Tourist Board was also present. The project brings together partners from eight Mediterranean countries with the aim of developing the route within the Council of Europe's Cultural Routes program and preparing the candidacy for official certification planned for 2027.
"By participating in this international initiative, we continue to promote the rich olive-growing heritage of Split-Dalmatia County and contribute to the development of sustainable cultural tourism. We are proud that Split-Dalmatia County is among the partners of this valuable European initiative and contributes to the development of the Olive Cultural Route that will connect Mediterranean regions through shared heritage and history.",
said the Split-Dalmatia County Tourist Board.
In addition to developing new products, the county is also intensively working on promotion in key markets. The Split-Dalmatia County Tourist Board participated in the promotional event "Croatian Summer Evening" at Germany's Europa-Park, one of the most visited amusement parks in Europe. During the event, which attracted many tourism partners from Germany, Switzerland, and France, the county's offering for tourists was also presented.
Special emphasis was placed on the German market, which is considered the most important source market for Croatian tourism, as well as for tourism in Split-Dalmatia County. Such promotional activities, the Tourist Board says, are extremely important for further strengthening the destination's visibility and maintaining strong demand.
