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Record Spending in July: 285 Million Receipts Worth €6.8 Billion Issued

Tax Administration data shows a 4.4% increase in the number of fiscalized receipts and a 23.6% rise in total value compared to July 2025.

Foto: Wikipedia (Trgovina)
Summary
  • In July 2026, 285 million receipts were issued in Croatia, 6 million more than last year.
  • The total value of fiscalized receipts reached €6.8 billion, an increase of 23.6%.
  • The hospitality sector saw the largest growth, with receipt values up 11.6%.
  • Analyst Damir Novotny warns that this year is a turning point and calls for a focus on production.

Amid the peak of the tourist season, spending in Croatia has reached record levels. According to Tax Administration data for July 2026, 285 million fiscalized receipts were issued, six million more than in the same month last year when there were 279 million, reports Zagreb.info. This 4.4 percent growth is accompanied by an even more impressive surge in total spending value.

The total value of fiscalized receipts rose from €5.5 billion in July 2025 to €6.8 billion in July this year. This represents an increase of 23.6 percent, according to Nacionalno Plus.

Hospitality and Retail Sectors See Strong Growth

Significant growth was recorded in the hospitality sector. Cafés and restaurants issued 59 million receipts, compared to 55 million last year, marking a 7.3 percent increase. At the same time, the value of receipts in this sector jumped from €807 million to over €900 million, or 11.6 percent.

Retail follows a similar trend. During July, 262 million receipts were issued, compared to 253 million last year, an increase of 3.6 percent. The value of retail spending rose from €4.2 billion to €4.6 billion, or 9.5 percent, writes Nacionalno Plus.

Novotny: This Year Is a Turning Point

Economic analyst Damir Novotny commented on the data for RTL and noted that the figures show a willingness among citizens and tourists to spend despite high prices. "They will spend despite high prices. This year will be a turning point in that context. We'll see what it looks like next year, but tourists still want to spend and pay the asking price, until a new balance between supply and demand is established. In other words, until consumers say, we will no longer spend as much, especially not at these prices," said Novotny, as reported by Zagreb.info.

"This means that both domestic consumers and especially tourists are inclined to spend, they will spend despite high prices. This year will be a turning point in that context," Novotny assessed for Nacionalno Plus.

Focus on Production Instead of Counting Tourists

Novotny warned that the public's focus should be on more strategically important economic issues. "How will we increase industrial production? How will we increase agricultural production? Rather than Croatia being the only Mediterranean country that imports food into Montenegro. So, these are more important questions than the number of tourists," Novotny concluded for Nacionalno Plus.

FAQ
How much was spent in total in Croatia in July 2026? +
The total value of fiscalized receipts amounted to €6.8 billion, which is 23.6 percent more than in July 2025.
Which sector saw the largest increase in the number of receipts? +
The largest increase in the number of issued receipts was recorded in cafés and restaurants, where 7.3 percent more receipts were issued than last year.
What are the predictions of economic analyst Damir Novotny? +
Novotny believes that 2026 is a turning point and warns that a new balance between supply and demand will only be established when consumers decide they will no longer spend at current prices.
According to Novotny, what should be the priority for the Croatian economy? +
Novotny emphasizes that it is more important to focus on increasing industrial and agricultural production rather than on the number of tourists and their spending.

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