Which market recorded the highest growth in arrivals in July 2026?

The Czech market recorded the highest growth in arrivals in July 2026, with a 12 percent increase compared to the same month last year.

What are the most popular destinations for Czech tourists?

Czech tourists spend the most nights in Istria, Split-Dalmatia, and Zadar counties, with Umag, Poreč, and Medulin leading among destinations.

What are the trends for the Italian market?

After years of stagnation, the Italian market is recovering with a two percent growth in arrivals and overnight stays in the first seven months of 2026, with further growth expected in August during Ferragosto.

Which region do Hungarian tourists most often choose?

Hungarian tourists most often choose Kvarner, Istria, and Zadar County.

Travel

Czechs, Hungarians, and Italians Choose Croatia Again: HTZ Reports Growth

P.U. · 04. 08. 2026. | 2 min

In July, Czech arrivals rose 12 percent and Hungarian arrivals 8 percent; Italians return after a longer pause.

Summary

The Czech market recorded a 12% increase in arrivals in July 2026 after years of decline.
Hungarian tourists achieved 8% more arrivals in July, with a 7% growth in the first seven months.
The Italian market is recovering with a 2% growth in the first seven months, with a peak expected during Ferragosto in August.

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The Croatian National Tourist Board (HTZ) released on Tuesday, August 4, 2026, initial indicators pointing to a strong recovery in tourism from three key markets. According to data from the eVisitor system, the Czech Republic, Hungary, and Italy are recording notable increases in arrivals and overnight stays compared to the same period last year.

Czechs Stronger Again

The biggest surprise comes from the Czech Republic, a market that had been weakening in previous years. During July 2026, the number of Czech tourist arrivals jumped by 12 percent compared to the same month last year, while overnight stays increased by 7 percent. Looking at the entire period from January to July 2026, arrivals and overnight stays from the Czech market are up by 5 percent.

Czech tourists recorded the most overnight stays in Istria, Split-Dalmatia, and Zadar counties. Among destinations, Umag, Poreč, and Medulin were the most visited.

Hungarians Steadily Growing

Positive trends are also visible among Hungarian guests. In July 2026, their arrivals increased by 8 percent, and overnight stays rose by 7 percent compared to last year. From the beginning of the year to the end of July, arrivals and overnight stays from Hungary increased by 7 percent.

Hungarians most often chose Kvarner, Istria, and Zadar County.

Italians Return, Ferragosto on the Horizon

HTZ particularly highlights the return of Italian guests after years of stagnation. In the first seven months of 2026, arrivals and overnight stays of Italian tourists increased by 2 percent compared to the same period last year. In July, their arrivals were up by 1 percent.

Further growth is expected in August, during the traditional Ferragosto period, when Italian guests make the most summer trips. Italians also favored Croatia during the pre-season, especially for short weekend trips to Istria and Kvarner.