Production company BITE ART had revenue of just €59,536 last year, and now it will produce seven episodes of the series 'Perfect Places with Saša Šekoranja' for the public broadcaster.
Production company BITE ART d.o.o., which generated €59,536 in revenue in 2025 and employed one person, has been awarded a contract by Croatian Radiotelevision (HRT) worth nearly €385,000 including VAT. The contract covers the production of seven episodes of the series "Perfect Places with Saša Šekoranja," with a net value of €307,909.10, or approximately €384,886 including 25% VAT.
Behind the company is Ana Šerić, the sole owner and director of BITE ART, who also serves as the director and producer of the aforementioned series. The company was founded in 2016 and is registered for the production of films, video films, and television programs. Šerić is thus directly involved in the creative side of the project, and BITE ART is not merely an administrative intermediary in the contract.
A look at BITE ART's previous operations reveals a stark disparity between the company's usual revenues and the value of the new HRT project. According to available data, in 2023 the company had revenue of €109,659 and net profit of €3,538, with one employee. A year later, in 2024, revenue fell to €98,500, but net profit rose to €6,432, and the company briefly employed two people.
The decline in revenue continued into 2025, when BITE ART recorded just €59,536 in revenue and €4,373 in net profit, again with one employee. The new contract with HRT therefore represents a massive business leap, as the value of a single project is more than six times the total revenue the company generated over the entire past year.
By itself, such a disparity does not necessarily mean that there is anything questionable about the contract. Small production companies can hire external collaborators, cinematographers, editors, and other production crew for large projects. However, given that this is a public service funded by taxpayers' money, several legitimate questions arise.
It is unknown how many bids were submitted in response to HRT's call, how the project was scored, who sat on the committee that evaluated it, and by what criteria a production company with one employee and modest revenues was awarded a contract worth nearly €385,000 including VAT. Answers to these questions are crucial for ensuring transparency in the spending of public funds.
