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The island of Vir expects over 2 million overnight stays by the end of August, but the director of the Tourist Board warns that figures could be up to 15 percent higher if all guests were registered.

Commercial accommodation in Novalja and Stara Novalja recorded 642,140 overnight stays, up 3.9 percent from last year, while the number of overnight stays by British guests surged by 85.5 percent.

In the first seven months, there were 14,000 more arrivals and 34,000 more overnight stays than last year, while tourism workers also highlight challenges with prices and parking.

With 4.87 million overnight stays, it ranked fourth among Croatian regions, and Vir was the second most successful destination in the country, right behind Rovinj.

Croatia records growth in tourism figures despite earlier speculation of a decline, but restaurateurs face empty terraces due to high prices driving guests to cook in their apartments.

In the first seven months of 2026, Croatia recorded 59.1 million overnight stays, with July delivering the best result in two years. Alongside growth in financial indicators, Minister Glavina and HTZ Director Staničić highlight competitiveness and strong market adaptability.

June 2026 brought 6.1 percent fewer overnight stays than last year. Domestic guests are seeing strong growth, but they cannot offset the dramatic drop from key foreign markets, especially the German one.

A weaker June due to German holidays was offset by an excellent July, and August has started on a positive note. Rovinj welcomes 38,000 guests, and the return of Italians provides an additional boost.

July and first-seven-month results for 2026 reveal stark differences among destinations in Dubrovnik-Neretva County.

In July 2026, Vir recorded 929,222 overnight stays, confirming its status as one of the country's strongest tourist destinations. Slovenians have taken the lead as the most numerous foreign guests by overnight stays.

The Croatian National Tourist Board has released July data revealing a significant recovery from the Czech and Hungarian markets, while the Dubrovnik-Neretva County records a slight drop in overnight stays.

While Jelsa on the same island celebrates a five percent increase in overnight stays and announces a rich autumn program, Hvar's restaurateurs and boatmen raise the alarm over chaos driving tourists away.

Croatians, Poles, and Germans Lead Among Guests, While August Brings a Rich Program of Events from Wine Festivals to Jazz Concerts.

While official data from the Tourist Board shows a 10 percent increase in overnight stays, a tour seller claims his business is failing due to high prices and online sales.

Dubrovnik-Neretva County records a drop in arrivals and overnight stays compared to July 2025, with guests from the British Isles traditionally accounting for the highest number of overnight stays.

Around 71,000 guests are currently staying in the Dubrovnik-Neretva County, but July statistics show a slight decrease in arrivals and overnight stays compared to 2025.